Political Campaigns

Ballot Measure Management
The initiative and referendum process puts the power of government into the hands of the people – and no one knows how to use it better than
Forde and Mollrich.

We analyze clients’ objectives, use public opinion research to test strategies, draft initiatives that can win voter approval and manage winning campaigns. Forde and Mollrich is experienced in creating and producing effective advertising on all media platforms, including television, radio, direct mail, email and the internet.

Targeted Media
Arnold Forde began using targeted direct mail in the 1960s when billboard and newspaper ads were state of the art campaign media.

Forde and Mollrich remains on the cutting edge of addressable and targeted media today utilizing micro-targeted direct mail, auto-dial and interactive telephone calling, online advertising, email and social media to reach voters in statewide campaigns on a very personal level.

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